Rembrandts In The Attic Meaning

More recently with pressure on corporate profitability executives are trying to discover what one author referred to as rembrandts in the attic namely unidentified undervalued or under exploited ip assets.

Rembrandts in the attic meaning.

As a result managers are increasingly digging for buried treasure among their ip assets. The authors address various relevant concerns and considerations and make for a convincing case for a management managed as opposed to lawyer led patent strategy for corporations. At the same time the currency and the means of unlocking the value of data are quite different than with patentable. In the business world these are the forgotten gems that we develop for internal or even individual use and then store on a shelf or hard drive for periodic use or even a one time purpose.

With intangible assets representing over 87 of all company value today and being the real drivers of growth and profitability for most businesses failing to take the time to identify and manage these. Rembrandts take on many different forms. Supposedly aimed at corporate execs in an era when many companies were not yet ip savvy 1999 rembrandts in the attic uses a bunch of examples to show how companies can use patents to gain a strategic advantage over competitors and how others put themselves at a decided disadvantage by ignoring patents. Rembrandts in the attic primarily seeks to force the reader into recognizing patents to be assets and to be treated as such but it also suggests a larger patent strategy for companies.

An expert audit can help identify the valuable intangible assets the rembrandt s in the attic held by the company. Today s rembrandts in the attic are data.